The brands which know secrets of viral advertising win people’s hearts. This year, the range of public favorites included know-all Isaiah Mustafa holding a bottle of Old Spice shower gel, a guy in Levi’s jeans who embarked on a trip across America, sport celebrities commissioned by Nike to star in spots about their future and many more. Let’s look back to explore which videos, to our mind, were the most contagious this year.
Adidas
A plethora of brands create a range of products to pay homage to the cities around the globe—Coca-Cola‘s Fanta Absolut Vodka’s vibrant bottle designs and Nike‘s collection devoted to five NYC’s boroughs come as most notable examples of this ‘geographical’ movement. adidas is not an exception with its City Series editions, which celebrates a range of megalopolises with Boston, London, Tokyo, Paris, Oslo and more among them. Now, the brand decided to step out of the stores and pay tribute to one of the cities by a nice campaign, «We Are London,» which is dedicated to younger generation of pioneering and creative minds.
adidas has launched a global sport marketing campaign dubbed “Danger Makes Legend” and is now inviting football fans to put their stills to a test by playing an online territorial and map-based game against their friends from Facebook or sport celebrities. The players from all around the globe are invited to the digital space where they can choose what city they are going to take over by using well-known football techniques.
Coty is calling for moves. To promote the new product, adidas Moves Pulse, the global fragrance and the iris creative agency presented a website, which also serves as a platform of the new contest, encouraging US high school students (13 years of age and over) to showcase their inspirational moves for a chance to win $15,000 for their High School and $1,000 of adidas gear for them and their team.
Eco Index to Help Measure Environmental Footprint of Global Brands Including Levi’s, Nike and Adidas
Now we are all witnessing the era of switching to green concepts, and most of the global brands are trying hard to change out life for better by introducing new approaches to making industries more eco-friendly . This dedication became the basis for the Eco Index, launched earlier this month and described as a “ground-breaking environmental assessment tool designed to advance sustainability practices within the outdoor industry.”