Coca-Cola and ParticipACTION, the national voice of physical activity and sport participation in Canada, are providing the tools to empower teens to be active living ambassadors with their peers. Sogo Active, the national physical activity program of Coca-Cola Canada in collaboration with ParticipACTION, has grown to almost 13,000 youth and 1,300 Community Host members in just over a year. This summer the program is reaching out to all Canadians aged 13-19 with more support, resources and incentives designed to get teens active.
Adidas
Adidas has opened a very unusual online café, Mega Diner, for the brand’s fans to be served with ‘freshly cooked’ sneakers. The footwear is ‘prepared’ by Atlanta hip-hopper Bobby Ray Simmons Jr. aka B.O.B , who plays a role of a short-order cook and brings his dishes on a silver tray under a cap featuring the brand’s logo.
The World Cup is in full swing and Adidas is challenging golf and football fans to capture their best ‘keepy uppy’ effort on video. As and official sponsor of FIFA World Cup 2010, Adidas has launched the “TOUR 360 Keepy Uppy Challenge” where consumers upload videos of family, friends or themselves kicking or heading a soccer ball in the air as many times in succession as possible.
With FIFA World Cup 2010 due to kick off in a couple of days, Adidas has launched a new advertising campaign “The Quest” premiering with a television commercial with the likeness of a movie trailer. The interactive campaign is an extension of the 2009 Adidas campaign “Spark” that featured superstar footballers Lionel Messi and Zinedine Zidane.
Yesterday, on May 11, Adidas launched a new advertising campaign dedicated to one of the most awaited sport events of the year, World Cup, and the launch of its new boot, the F50 adiZero, in Barcelona. The ad “Fast Vs Fast”, featuring David Villa, Lionel Messi and Zinedine Zidane, was unveiled on the Facebook page of the brand.
Adidas is presenting its Style Essentials 2010 collection in a very intriguing and splendid way. The brand has created an interactive world full of green spots and places, which unveil as the user is dragging the mouse all over the screen. When moving the arrow, you create a watercolour of the Adidas world.
This time adidas Originals tells us the address of originality. The brand has unveiled a new spot following the “House Party” video released online on March 9. The creation is dedicated to adidas Originals Spring/Summer 2010 Neighborhood campaign and features Jeremy Scott, Snoop Dogg, David Beckham, Agyness Deyn, Ciara, Noel Gallagher, Mr. Hudson and DJ Neil Armstrong.