Stella McCartney continues its collaboration with adidas. Designer has created a new sophisticated collection for F/W11 season.
Adidas
In 2011, adidas presented a full complement of Super Rugby supporters’ apparel for the first time. The agency behind the collection’s presentation, Whybin\TBWA\Tequila, Auckland, created an original online catalogue using a mix of video and flash animation. A series of interactive videos, each showcasing one of five apparel ranges—Highlanders, Blues, Chiefs, Crusaders and Hurricanes can be viewed on the adidas ‘Super Obsessed’ website.
adidas Originals and Diesel—two brands, which represent bold spirit and innovative style,— have released a new collection of sneakers, which continues ‘The Colliding Worlds’ collaboration, started by them earlier this year. For the new limited edition range, the two iconic clothing and footwear giants mixed their attitudes, approaches and outlooks, creating unique products for its loyal fans.
Today, iPhone applications provide us with tips in a variety of areas, starting from recycling to clothing. To receive information, users usually scan QR-codes or barcodes or snap a photo, which are then processed by the app—adidas Originals came up with a revolutionary solution in this area, launching an app with a 3D touch. The brand has released an app with special 3D image recognition software for real-life objects/products, which is the first time the three-dimension technology got into the application development industry.