Stella McCartney unveiled her adidas Team GB kit at London’s Tower of London yesterday, on March 22. Stella McCartney was tasked to develop the sportswear that features adidas‘s technological advancements such as Climacool moisture management in clothing and footwear.
Adidas
adidas Originals is going wild with the vibrant palette in the spring/summer 2012 adicolor campaign, conceived by Portland-based Kamp Grizzly and dubbed ‘Step Into Color.’ The new promotional effort includes digital elements and a commercial (15- and 30-second spots) featuring NBA guard Eric Gordon and radio personality Charlamagne Tha God. While it’s not as big as adidas’ ‘all in’ massive promotion, it also supports the brand’s general philosophy—be young, be active, be creative, be bright. The promotion, which is encouraging consumers to explore the wide range of the brand’s colourful sport outfits, will be rolling out in the USA through April 7 and will be not only the source of encouragement, but will also provide people with an opportunity to win a customized adicolor kit.
adidas Outdoor wants to find people who embody the brand’s adventurous spirit—no, it’s not another search for ambassadors, the brand just wants to celebrate those who do live their life to the full and do it in the tie-up with the nature. The brand encourages its fans to upload their photos, on www.terrex-experience.com showcasing them sitting (standing, swimming, handing, etc.) in an outdoor location and showing the three finger hand sign (related to the three stripes hand sign of the brand). Once you’ve submitted a photo from March 1 through March 31, get as many votes as possible for a chance to become one of three major winners and get an unforgettable four-day experience with the Alpine Center in Zermatt plus a complete Fall/Winter 2012 terrex outfit and one exclusive product from the Spring/Summer 2013 collection.
Sneakers, technology and music are a perfect hit, as iconic footwear brands adidas and Nike have already proved with a series of related projects, and each new effort of this kind receives a warm welcome from international public. To celebrate the 40th anniversary of its München style, which was first revealed in the SS 1972 season, adidas Originals has teamed up with renowned sound engineer LuckyBeard to launch a the München ‘Leploop’ campaign, which included presentation of a range of new colorways of the sneaker made of premium suede and leather, as well as a new original sound mix.