With less than a few weeks left before we all enter the year of 2012 (as some believe, the last one in our calendar), we are looking back at what innovations captured consumers’ attention over the past 12 months. Some of the new projects and products appeared within the trends, which emerged earlier, and some of them are truly innovative and ambitions and pave the way for something completely unseen and unpredicted by average minds.

It’s quite a usual thing for brands to release festive or commemorative editions when it comes to some big dates or holidays like the Royal Wedding or Christmas or any other notable occasion. But adidas decided to go further and created a new pack to pay tribute to a song—Run-DMC’s 1986 track My adidas, which has become the anthem of the sneaker brand. To pay tribute to the song about the iconic sneaker, which is celebrating 25th anniversary this year, the brand is releasing DMC x adidas Superstar ‘My adidas’ sneaker, which will cost $150, in just a few days—on 11.11.11 at 11 am PST at Shopadidas.com, adidas Originals Stores, and select adidas accounts.

For the 12th consecutive time, adidas AG has been selected to join the Dow Jones Sustainability Indexes (DJSI), the world’s first global sustainability index family tracking the performance of the leading sustainability-driven companies worldwide. In the category «Clothing, Accessories & Footwear», adidas AG was rated as industry leader in sustainability issues and corporate responsibility for the 8th time.