Today’s article is dedicated to noticeable January campaigns related to transport area. What brands do to become conspicuous […]
Virgin Atlantic launches a new safety video, an animated film, that is more likely to be watched by frequent passengers than previous traditional instructional spots. For the new project, the airlines company tapped the Art & Graft design and motion studio that created a 6-minute spot focusing on a character (e.g. a flier), who learns the safety rules in unconventional settings, movie genres.
KLM is promoting comfort economy seats that have up to 10 cm extra legroom compared to a regular Economy Class seat with a new micro campaign that calls the audience to tell their own stories of comfort. The travelers are encouraged to share what comfort means to them through a dedicated Facebook app, KLM Get Comfy, for a chance to win two Economy Comfort tickets.
Until now, tech-savvy customers could pay using tweets only for coffee or tech appliances, and now flight tickets are also on the list of items shoppable through social media platforms. The KLM Royal Dutch Airlines company has announced a new service that will allow passengers to request a new ticket via Facebook and Twitter.
Virgin America has revealed the airline safety regulations in an action-packed video, full of dance moves and singing. The 5-minutes clip illustrates the key rules of onboard culture in the way that would engage and entertain anyone. The company is also calling the U.S. audience to show off their own best moves for a chance to get featured in the 2014 choreographic video tutorial.
KLM is launching a creative competition to raise awareness of how dangerous an addition to a mobile phone can be. Hosted on the open platform, Eyeka, the contest is inviting the global community to send in their short humorous clips demonstrating “hilarious and dramatic consequences” of using a smartphone non-stop.
Virgin Atlantic is redesigning its basics, the legendary red uniform, with the help of fashion genius Vivienne Westwood. The acclaimed designer is creating a new look for the company’s uniform across all areas, retaining the airline’s visual style and integrating sustainability into the very heart of the project.
Virgin America offers travelers a great opportunity to try their dating chances while up in the sky. Promoting the launch of the company’s first Las Vegas flight, Virgin America has introduced a new service that allows passengers to flirt onboard. As Sir Richard Branson explains in the dedicated video, “Guide to Getting Lucky,” the revolutionary service enables guests to order drinks, meals and snacks for the person they like over seats using the airline’s Red in-flight entertainment platform.