The Dewar’s blended Scotch whisky brand has collaborated with Freemans Sporting Club to create a special holiday kit, which embodies the brands’ style and attitude to true of male symbols. The whisky brand approached FSC to create a kit just for upcoming winter holidays 2012—the finished product is a great 6-pocket bag, handmade in NYC, which includes a range of travel essentials.
alcohol drinks
Guinness is sharing its assets with public in a totally new and stunning way—the brand has opened an interactive exhibition at the Guinness Storehouse in Dublin, allowing Guinness aficionados to learn more about the brand from the world’s largest high-definition interactive screen and tap into the rich brand experience. The new “Guinness Global” space is located on the fourth floor of the facility.