The Heineken beer is one of the long-standing leaders on the global alcohol market. It was incorporated in the Netherlands almost 150 years ago, in 1864 by 22-year-old Dutchman Gerard Adriaan Heineken, who bought a local brewery De Hooiberg (The Haystack), which was renamed on January 11, 1873 to become Heineken Breweries (English for Heineken’s Bierbrouwerij Maatschappij N.V).