Bacardi Travel Retail Division is ready to launch its Spirit for Life Award, which is recognizes ‘the admirable efforts’ of leaders in the travel retail industry. The annual award is to name the best from the best of those who have been real leaders of the market and helped develop it and taking it to a higher level.
The first recipient of the prize will be announced at the 2010 IAADFS trade show on Monday, 22 February. “The Bacardi Spirit for Life Award was established to acknowledge and honour those who have notably enhanced the landscape, partnerships and innovation within travel retail. As travel retail continue to endure challenges, Bacardi is proud to recognise our industry’s true leaders, who have lived and live by their commitment to passion, excellence, caring and trust,” noted Bacardi Travel Retail Americas Vice President José Chao.
The recipients of the award will share same qualities: passion for work, high quality of service, desire to solve problems and teach those who need it, and honesty.