Guinness is sure that if you are bold and brave, you can get whatever you want. The new commercial from the brand is supporting this opinion. Recently the global beer producer has changed the tagline of its ads —“Bring It To Life” replaced “Good Things Come To Those Who Wait”. Apparently, the new spot belongs to the portfolio of the new campaign.
alcohol drinks
Malibu Rum is encouraging its consumers to share with their original musiс. To participate in the Radio Malibu project you should be of age to enjoy Malibu legally. You send your track, and once the music piece is approved and added to the play list, you will receive an e-mail, confirming that he has become one of the musical contributors.
In October Diageo’s Johnnie Walker, a famous alcohol brand, launched an unusual branding campaign in the Russian Internet. The projects was aimed at making the brand yet more recognizable in the high-quality whisky line and draw more customers from the premium sector. AdWatch/Isobar and Vizeum agencies were commissioned to create the winning concept.
The Heineken Experience, which is one of the most popular places in Amsterdam, was rated as the best one in the field of Brand Experience and got the Thea Award for Outstanding Achievement from the Themed Entertainment Association (TEA). It was announced on November 17 at the IAAPA tradeshow in Las Vegas, USA.