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Guinness’s New Ad: Sliding Beer for the Bold

Guinness is sure that if you are bold and brave, you can get whatever you want. The new commercial from the brand is supporting this opinion. Recently the global beer producer has changed the tagline of its ads —“Bring It To Life” replaced “Good Things Come To Those Who Wait”. Apparently, the new spot belongs to the portfolio of the new campaign.

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Posted on 11/26/200911/26/2009 News

Radio Malibu Invites Musicians

Malibu Rum is encouraging its consumers to share with their original musiс. To participate in the Radio Malibu project you should be of age to enjoy Malibu legally. You send your track, and once the music piece is approved and added to the play list,  you will receive an e-mail, confirming that he has become one of the musical contributors.

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Posted on 11/25/200911/25/2009 NewsSocial Media

Stella Artois Eco Chic Virals: Back to the Past

Beer brand Stella Artois continues its commitment to sustainability in a retro style with the help of London-based ad agency Mother. This time the brand unveiled a series of 5 viral spots, appeared on Youtube.com, 22 November.

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Posted on 11/25/200911/25/2009 NewsSocial Media

Carlsberg Presents Female Eve Drink to the UK

Carlsberg is going to treat UK women with is newly-launched product called Eve. It is a light alcohol drink with only 3.1% abv with only 123 calories in each 250ml bottle. It is produced in two flavours, the usual one and the fruit one.

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Posted on 11/24/200911/24/2009 News

Johnnie Walker in Russia: Black Pays Back

In October Diageo’s Johnnie Walker, a famous alcohol brand, launched an unusual branding campaign in the Russian Internet. The projects was aimed at making the brand yet more recognizable in the high-quality whisky line and draw more customers from the premium sector. AdWatch/Isobar and Vizeum agencies were commissioned to create the winning concept.

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Posted on 11/24/200907/06/2011 NewsSocial Media

Tiger Beer: Winning Around the World

Tiger Beer first appeared on the Asia market in 1932 and since that day has became globally popular and won more than 40 international awards to date. To remind its consumers of the brand’s achievements, Tiger beer has introduced three prints with the “Winning around the world” tagline.

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Posted on 11/23/200911/23/2009 News

Pernod Ricard Launches a “Tricking” Ballantine’s 12 Campaign

Pernod Ricard, the huge alcohol brand, is launching a wide-scale promotion for Ballantine’s Scotch whisky aged 12 years. The global advertising campaign for Pernod’s Scotch whisky is staring in a few weeks.

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Posted on 11/20/200911/20/2009 News

Diageo’s Jose Cuervo Wants Consumers to Show Their Faces

Diageo Great Britain wants its consumers to enjoy the liquid gold in groups of friends and share the emotions with the world. The UK residents are encouraged to step into the Tequila Face campaign.  

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Posted on 11/20/200911/20/2009 News

Water Futures: SABMiller and WWF Partner to Mitigate Water Risk

SABMiller takes the water supply problem seriously and partners with WWF to find the way out of the tough ecological situation. On November 18 the huge wine brand and the well-known wildlife fund launched the Water Futures partnership to solve the issue of water shortage in a number of countries, which definitely need support in this area.

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Posted on 11/19/200905/02/2013 News

Heineken Experience Gets Thea Award

The Heineken Experience, which is one of the most popular places in Amsterdam, was rated as the best one in the field of Brand Experience and got the Thea Award for Outstanding Achievement from the Themed Entertainment Association (TEA). It was announced on November 17 at the IAAPA tradeshow in Las Vegas, USA.

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Posted on 11/19/200911/19/2009 News

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