Absolut(ely convinced to go) Naked ? In a beautiful attempt to make the world a better place, Absolut recently launched a naked bottle. The small label containing the underlying message that it’s the inside that really matters is meant to be removed after being read. Continue reading →
Ferrari’s Italian Charm by RobilantAssociati The leading Italian Brand Advisory and Strategic Design consultancy RobilantAssociati has created new visual identity and packaging for a premium vintage cuvée Ferrari Riserva Lunelli, the first wine label of Ferrari family. Continue reading →
Grolsch Unveiles Its Charismatic Personality in Russia This November Russian consumers will see the new ad campaign created for Grolsch beer (SABMiller Plc) by Deluxe 361 agency. It unveiles the brand philosophy using different moments of Grolsch history. The slogans like «Realy be, not seem to be», «Actions, not promises», «Mission, not work» continue the idea of Grolcsh’s tagline in Russia — «What’s stopping you?» Continue reading →
The «Absolute» Saga by Danny Clinch The American photographer and film director Danny Clinch has recently depicted his vision of what an ‘absolute world of rock’ is. He made a first person point-of-view film featuring an Australian hard-rock band Wolfmother. Continue reading →
Corona Extra Sponsors Film Festival The Best of the Fest Awards festival, which will be arranged in Manchester November 17-19, is going to have Corona Extra as a sponsor. The Mexican brand, which produces light beer, is known for giving support to various art and sport activities. Continue reading →
Pernod Ricard Starts Art Contest Pernod Ricard came up with a very cute contest to render support to young visual artists. The event will feature its famous Pernod Aux Plantes d’Absinthe Superieure brand and is going to provide artists with a nice amount of money as for the start – the winner will have $1,805, the one who takes the second place will get $500, and the third one will be awarded with $250. Continue reading →
Jack Daniel’s Tin Tube Scooped the High Award Yesterday, on 12th of November, CROWN Speciality Packaging Europe, a business unit of Crown Holdings, Inc., was honored with two awards in the Design and Packaging category at the 2009 International Spirits Challenge. Continue reading →
Smirnoff Turns Ideas into Reality The famous Smirnoff brand has launched an extraordinary contest with a «Win Funds Film and Fame» tagline to determine the most extraordinary ideas and give funds for their coming true. Participants are to provide a video, essay or photo as an answer to the question posed by the Sponsor (Diageo). The top 5 entries will be chosen by the Smirnoff brand and a jury of experts. All the contestants will be able to download exclusive free music, and the winners will be awarded with $1000 and digital camcorders. Continue reading →
Ballantine’s Introduces a Bottle with a Self-Illuminating Label The Ballantine’s Finest is launching a new extremely creative self-illuminating bar bottle with scotch whiskey. The black bottle has a label with a blue graphic equalizer, which employs electroluminescent technology to glimmer in darkness. Now the bottle with the sound-sensitive label reacts to music in the bar like it is alive. Continue reading →
2009 Beck’s Music Export Gives a Chance to Become Famous For its better promotion and rendering support to young musicians the Beck’s brand is giving a chance to not very famous bands to perform live at a huge New Year’s Eve party in Chicago’s River East Art Center. There is just one spot for an unsigned band to take up at 2009 Beck’s Music Export. Each applying band needs is to upload its best mp3, photo and a short bio. Continue reading →