No alcohol brand out there is as creative and arty as Absolut vodka. It’s latest two-week ‘R&D experiment’, as they call it, an iPhone game app Silverpoint with its hidden clues just proves the point.
Global technology company Intel has announced a competition for startups specialising in perceptual computing—the Intel RealSense Technology App Challenge 2014. The developers are expected to created apps that combine immersive human-computer interaction using Intel Real Sense technology with 3D Intel cameras that will soon become available on Windows-based tablets and smartphones.
French apparel and accessories house Hermès, which is better known for women’s scarves and bags as well as luxury home accessories, has launched an app that is supposed to help all men to look truly classy. The application aptly called “Tie Break” is educating male consumers on how to choose a tie and execute various knots.
Nestlé’s milk drink brand Nido is launching an app that motivates kids to adopt simple daily routines like brushing teeth. The application dubbed StimuLearn, launched earlier this summer, is full of features that allow a kid to interact with the app on his or her own and also engages parents into the learning activities.
Grey Group Singapore collaborated with the Singapore Association for the Deaf to create an app that helps deaf people “hear” the sounds of the world around them. The Android application titled “Hearing Aide” turns regular smartphones into devices that guide hearing-impaired people using various non-audible notifications.
VICE has teamed up with Saatchi & Saatchi Shanghai to launch an app that allows people to listen to music through headphones in the street and feel safe at the same time. The mobile app called Mutesic is a player that syncs with GPS to detect busy intersections and turns the music down as the user approaches them.
Uniqlo is encouraging its consumers to go creative and design their own print, using nothing but their smartphone or tablets. The service called UT Me allows anyone in Japan to create a print on the go, using a special app for iOS and Android devices and fingers only. No special artistic or tech skills are required—everything is quite simple and somewhat naïve.