Volkswagen loves to experiment with the print ads format. The auto brand, which released an augmented reality print to enable busy (or lazy) consumers to test the VW car with their iPhone, now presents a vibrating ad in Indian newspapers including The Times of India to promote the Polo and Vento models in India.
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To celebrate its deep connection with music since 1960’s, the British auto brand MINI launches an apparel and accessories collection for him and her —Sound of MINI. The design of the items is heavily inspired by the British culture and distinguish features of local pop music. The new collection, which is “running the gamut from ‘loud’ (bold, eye-catching prints) to ‘soft’ (minimalist styles and understated looks),” is set to be available from the MINI Online Shop and selected MINI dealerships starting September 2012.
Kia Motors‘ hamsters who can’t live without modern music and fun are coming back this fall in a new commercial created by David&Goliath. Called ‘Bringing Down the House’ it kicks off on more than 18,000 movie screens nationwide in National Cine Media’s First Look pre-show program on all Kia social and digital platforms today, on August 31.
Hyundai Australia has launched an action-packed promotion to support the launch of the new sporty coupe, the Veloster SR Turbo. The auto brand tapped Australian champion boxer, Lauryn Eagle to front an online story titled “Sexy gets Angry”, which is to evolve based on consumer’s ideas. The key element of the promotion, developed by Innocean Worldwide, is a clip, which merges video and comics, to tell a story about a bold girl, who reacts to unexpected things which happen to her. The campaign also includes outdoor, print media and digital marketing elements, highlighting the bold attitude of both the car and athlete (by the way, she will be managing Twitter promotion herself).