Spring is the season of renewal and rediscovering the joys of life. Chevrolet is tapping into this truism with a new campaign, The New, urging people from across the globe to share their own experiences of discovering fresh things and emotions in this old world.
Audi has got something interesting for the little would-be drivers. The German automobile manufacturer has released a children’s storybook that illustrates rich history of the company. The 28-page novel titled “It Couldn’t Be Done: An Audi Story” was designed by Ty Mattson of studio Mattson Creative, who worked on it side-by-side with the advertising agency Venables Bell & Partners.
Toyota is launching a new campaign, “TeenDrive365,” to encourage parents to discuss dangers of distracting while driving with their kids who are young drivers. Today, distracted driving is one of the leading causes of death for teenagers. The US National Security Council estimates there have been 900,000+ car accidents so far in 2013 that were caused by drivers who were using their cellphones. While car brands constantly remind of the danger of texting and driving, it is parents who should explain kids how to behave behind the wheel.
TeenDrive365, Toyota’s biggest effort centered on the teen driving safety so far, encompasses all types of ad content, from print, radio, display and online ads to sponsored content on Twitter and Facebook and a digital hub, it’s key communication platform. The new effort, developed by the ad agency 360i, is focusing on the notion that the first year teenagers get their driver’s license is the most dangerous one in their lives.
MINI, an auto brand with British roots, is unveiling its latest model range that marks a profound change in the car’s appearance and technology. The new MINI is 10 cm longer, 4 cm wider and 7 mm taller than the previous version, and it has also got a longer wheelbase of 2,8 cm. While growing bigger in terms of physical dimensions, the car has also evolved technically, featuring new controller devices, futuristic display designs and more.
Ford Motor Company and The Coca-Cola Company have collaborated to design a car with sustainability in mind. Together they have presented the first-ever vehicle with the interiors that feature fabric made of the same renewable materials that are used to make Coca-Cola’s PlantBottles. This is the first time the technology behind the Coca-Cola plant-based PET plastic bottle was leveraged to create something not in the packaging field.
Chevrolet is encouraging aspiring filmmakers to become one step closer to the Academy Awards. The auto giant is calling the international filmmaking community to create an advert that will be aired during the Oscars broadcast on March 2. Though it’s not a direct way to the nominations, it’s an excellent start for those who want to get their names heard in the filmmaking industry.