To celebrate the 50th anniversary of its 911 model, Porsche is presenting a nice musical promotion that uses cars as musical scale syllables. Each of the seven cars, including the vintage and modern versions, are revving their engines to produce seven notes. Each car is “responsible” for one of the tones, depending on the model’s generation—from “c” for the oldest (1963-1973) through “h” for the latest (2011-2013).
The auto brand MINI, which has been rolling out its Not Normal campaign with a bunch of odd but smart efforts, has recently made quite a traditional addition to its MINI Lifestyle Collection. The range of branded goods that includes apparel, toys, bicycles, bags, luggage, and other lifestyle accessories, is now broadened with a collection of five sophisticated sport watches. The timepieces are said to “continue the brand’s tradition of functionality and ease of use.”
MINI is exploring the new facet of “non-normality” in the new effort which invites the UK audience to trade their creative ideas for a chance to get a new MINI car. The initiative, rolling out as part of a broader “Not Normal” campaign, calls consumers to submit their creative thoughts as a bid in the auction for the vehicle of choice. Money is not accepted here, only unconventional approach is welcome.
Fiat has teamed up with GQ Magazine, owned by the international magazine publisher Condé Nast, to launch the new 2014 Fiat 500c GQ Edition. The latest convertible car is bringing together Italian passion for life and the sophisticated style of gentlemen who like to wear their sweaters around their necks. This merge of lifestyles is reflected in the vehicle’s upscale design.
Lexus teams up with designboom, a popular digital architecture and design magazine, to run its second annual competition The Lexus Design Award. Professionals, students and design enthusiasts from all across the globe are invited to take the challenge, which this year revolves around the theme of сuriosity. The two winners of the competition will be invited to develop their concepts, working side-by-side with a mentor designer.
MINI is launching a new photography and design competition, now inviting creative minds from across the globe to turn on the lights. The creative community of the MINI Space platform is encouraged to interpret the theme of Lights Up! through their visual creations for a chance to receive tech prizes.
The U.K. edition of the global “Not Normal” campaign showcases different unconventional incarnations of MINI cars, which have been re-imagined by the brand’s fans for pleasure, not for money or fame. Still, fame is to come to some of them, drawn by the latest marketing effort, developed by iris Worldwide. The brand has sourced around the web some images of the avant-garde MINI-inspired inventions—ranging from a cake to a “bug” MINI car with human legs— to turn them into ads.
Toyota Africa took online interactivity to the offline world to promote Toyota RAV4. Since the vehicle is designed to appeal to people who spend most of their time away from computer screens, the car manufacturer wanted to reach the target audience through the media that would resonate with their active, offline lifestyle. The brand teamed up with DraftFCB Johannesburg and the digital agency Hellocomputer to build an outdoor bike trail that imitated a traditional website.