BMW i, an electric car brand, is rolling out a marketing effort centered on its pioneering spirit and passion for sustainability, innovation and the ability to shape the future of mobility. The campaign dubbed “Driving the Next Movement” features historically-significant icons to highlight the BMW Group’s sub-brand visionary thinking focused on technology and environmental challenges.
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Letters cause pain, literally—that’s the message behind MINI’s latest activation aiming to raise awareness about the threats of texting while driving. The auto brand collaborated with Publicis México to launch the “Words Can Hurt” campaign that included “injured” letter sculptures installed around Mexico City, prints, as well as a special application “’The Word Blocker” that turns off sound alerts on the users’ phones when they are driving.
Mercedes-Benz turned to the public’s creative force in its latest initiative, “#Untamed,” launched to promote the automaker’s new CLA model. The luxury car manufacturer invited creative minds from all across the globe to contribute their original immersive imagery through Instagram for the “#Untamed. A Digital Photo Installation”. The user-generated digital photo exhibition, the first of its kind, took place in Paris from 3-14 April, at a specially-designed pop-up showroom.