BMW i, an electric car brand, is rolling out a marketing effort centered on its pioneering spirit and passion for sustainability, innovation and the ability to shape the future of mobility. The campaign dubbed “Driving the Next Movement” features historically-significant icons to highlight the BMW Group’s sub-brand visionary thinking focused on technology and environmental challenges.
Letters cause pain, literally—that’s the message behind MINI’s latest activation aiming to raise awareness about the threats of texting while driving. The auto brand collaborated with Publicis México to launch the “Words Can Hurt” campaign that included “injured” letter sculptures installed around Mexico City, prints, as well as a special application “’The Word Blocker” that turns off sound alerts on the users’ phones when they are driving.
Nissan promotes its unique self-healing paint technology in an iPad advertisement that enables users to literally see how the paint works when the vehicle gets scratched. The car manufacturer is the first to bring this outstanding invention to life, and it wanted to promote it with the “a simple, unassuming yet disruptive” communication piece.
Mercedes-Benz turned to the public’s creative force in its latest initiative, “#Untamed,” launched to promote the automaker’s new CLA model. The luxury car manufacturer invited creative minds from all across the globe to contribute their original immersive imagery through Instagram for the “#Untamed. A Digital Photo Installation”. The user-generated digital photo exhibition, the first of its kind, took place in Paris from 3-14 April, at a specially-designed pop-up showroom.
Lexus is launching a global brand campaign “Amazing in Motion,” which comes as reinterpretation of the brand’s dedication to technology, craftsmanship, art and design. As part of it, the auto giant presents an array of new marketing initiatives ranging from pop-up retail spaces in select global cities to a lifestyle magazine to short branded films.
Mazda refers to the greatest scientific and sporting achievements in its new marketing campaign, the first one over past 13 years. The “Game Changers” effort, which will be launched in May, draws parallels between the innovations in the car industry pioneered by Mazda and the remarkable achievements of American scientists and athletes who revolutionized their disciplines.
MINI is arriving at the Salone del Mobile 2013 with the two-part installation KAPOOOW!, which puts the MINI Paceman into the spotlight. The art project is the central piece of a broader experience, MINI KAPOOOW! @MINI Paceman Garage platform, serving as a space where artists and designers are invited to exchange their creative visions in a series of meetings, sessions and workshops. Both the installation and the creative space will be open at the design furniture fair through Sunday, April 14.