After Elon Musk’s Tesla Model S showed the world what an innovative, luxurious and sustainable car of the future was in 2012, all major car makers made the development of a fully electric digitally-connected car their strategic priority.
automobile
Last week the car brand Mazda teamed up with the Toronto-based office of the advertising agency JWT to launch an unprecedented digital campaign on Instagram. The aim was to introduce a new MX-5 Roadster model in Canada to young 18-to-35-year-old drivers and engage them in a natural yet entertaining way.