Toyota is harnessing the power of kids’ creativity in 8th consecutive Toyota’s Dream Car Art Contest, who “prototype” new types of cars that might tackle the world’s toughest environmental and social issues. The children’s sketches are turned into vibrant Vine videos to inspire the generation of parents to turn contemporary world into a better place to live.
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Toyota is eying to engage young drivers with its latest campaign, Wakudoki, across eight Asia-Pacific markets such as India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam. The new effort, which is the first-ever completely digitally-led campaign of the brand, features popular Japanese dance group World Order who are supposed to build better awareness of the brand among the younger generation.
Audi is launching its Urban Future Award 2014, joined by four interdisciplinary teams from across the globe that are exploring the theme of “The Next Leap in Mobility” in their urban development submissions. The participants are sharing their views on the change in mobility in four megapolices—Berlin, Boston, Mexico City and Seoul. The projects will relate to four theses, which highlight the current trends in mobility that emerge globally.