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68% of UK Millenials don’t want fully digitally connected cars, Prophet study reveals

After Elon Musk’s Tesla Model S showed the world what an innovative, luxurious and sustainable car of the future was in 2012, all major car makers made the development of a fully electric digitally-connected car their strategic priority.

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Posted on 1 апреля 2015 Consumer InsightTechnology

Cadillac and Publicis dare to “re-think” Apple’s iconic inspirational narrative as “Dare Greatly” 

During the last night’s Oscars, one of the oldest American car manufacturers Cadillac launched a new campaign «The […]

Posted on 23 февраля 201524 февраля 2015 Advertising

Self-driving-vehicle market will reach $42 billion by 2025, BCG predicts

The growing consumer interest in connected intelligent devices and environmentally friendly electric cars has driven the offer of […]

Posted on 16 января 201516 января 2015 SustainabilityTechnology

MINI “community car” to be showcased at BMW Welt in Munich, Germany, 25-26th October

The German auto giant BMW is preparing for a special creative weekend under the banner its wholly-owned brand MINI in Munich on October 25-26.

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Posted on 30 сентября 201421 октября 2014 Design

Nissan taps British artist Moose to create a reverse-graffiti in London’s Waterloo

Following in the footsteps of its rival Toyota, which conducted a «positive» campaign for its hybrid Prius with a knitted graffiti art in Brixton last autumn, the carmaker Nissan is also promoting its fully electrical model LEAF with the help of street art.

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Posted on 26 сентября 201426 сентября 2014 DesignSustainability

BMW with Edward Barber & Jay Osgerby design giant aluminum floating art installation as part of London Design Festival

For the London Design Festival, held during September 13-21, the design team of the German automaker BMW has […]

Posted on 16 сентября 2014 Design

Land Rover launches a competition to win a space trip with Virgin Galactic: open in 40 countries

The British luxury automotive brand Land Rover is rolling out an «adventurous» digitally-led marketing effort to promote a […]

Posted on 3 сентября 2014 AdvertisingMarketing

Mazda Canada intriguing followers on Instagram with collage-like magazine covers

Last week the car brand Mazda teamed up with the Toronto-based office of the advertising agency JWT to launch an unprecedented digital campaign on Instagram. The aim was to introduce a new MX-5 Roadster model in Canada to young 18-to-35-year-old drivers and engage them in a natural yet entertaining way.

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Posted on 21 августа 201421 августа 2014 MarketingSocial Media

MINI to showcase the works by six UK artists exploring “Frontiers—The Future of Mobility”: 18-21 September, London

The British automotive brand MINI and the online magazine on design and art Dezeen.com will organise a pioneering exhibition themed around ‘Frontiers—the future of mobility’, aimed to promote the latest MINI model.

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Posted on 21 августа 201421 августа 2014 DesignEvents

Mercedes-Benz celebrates 15 million fans on Facebook with an artwork made of bags

Mercedes-Benz has marked its significant digital milestone—15 million fans on Facebook—with a stunning art project, performed by Swabian artist Thitz, who uses paper bags to create his artworks.

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Posted on 25 июля 201425 июля 2014 MarketingSocial Media

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