Unilever has signed up Keeley Hazell, Page 3 model and actress, to star in its 15-minute online game, aimed at promotion of its new product for men, Lynx Twist. The new project is called ‘Keeping Keeley‘, and features two other stars as well — Blake Harrison and Mike Fielding.
The Axe brand has launched a new campaign in the Russian Internet aimed at young men who are not brave enough to ask girls for a phone number. With Axe they can feel completely free to come up to any lady and get her attention. The interactive project is located here, at phone.axeeffect.ru, where the consumers can find profile of 5 stunning young women and start a sweet conversation with any of them.