Consumers won’t believe that your product is really good until they see the results of crash tests and, which is much more convincing, participate in them. Most frequently, these experiments are arranged to highlight the possibilities of autos, software or a range of appliances, but such things as lingerie, performance drinks, furniture and men’s courage can get into spotlight as well.
Axe (Lynx)
AXE Brazil teamed up with the BBH agency to present a new provocative commercial just in its usual teasing and tongue-in-cheek style. Now, the story is centered on the divine creatures of the universe who come down to earth and turn into mortal ones just because of AXE Excite (and the guy wearing it). The fragrance can make you forget the rules and commitments, because even heaven can’t resist the temptation when smells this alluring scent.
Which brand explores the world’s manliest rituals, battles early perspiration, encourages consumers to take shower together to save more water and run a marathon in underwear? Of course, it is AXE, which is shocking the public with its original campaigns, all revolving around sexuality and men’s myths. Surprisingly enough, the new campaign launched by the brand has stepped aside from the paved trail and is all about adventures and aliens.
Every culture has its unique traditions of conquering a woman’s heart. AXE teamed up with the Funny or Die website to find it out what helps win ladies in different parts of the world. Two guys, Trey and Julius, embarked on a long global journey to participate in a number of bizarre challenges, which are dating back to the Middle Ages or even earlier periods. The guys had a really tough time during the tests, and now their adventures are showcased in a series of 3-minute episodes under one title “World’s Manliest Rituals.”
This November, Lynx (which is another name for AXE in some countries) is opening the doors to its Australian resort, designed only for straight men, which are sure to appreciate mud wrestling, hot massages and wake up calls from «friendly and flexible» girl staff with gorgeous bodies and deep sexy voices. The Lynx Lodge, which is defined as the «ultimate man-cation destination,» is going to become the most wanted place to spend time before Christmas in an only-male-friends company.