Bacardi Rum has a rich history in creating some of the world’s greatest cocktails. This legacy is honoured with the launch of Bacardi Originals, designed by jkr.
Bacardi
Bacardi Limited, which is one of the recognized leaders on the international spirits market, unveiled its third Corporate Responsibility Report titled ‘Spirit for Life,’ which highlights the company’s achievements in social and environmental areas during fiscal year 2009/2010. The 37-pages overview touches on global environmental efficiencies, increased engagement with responsible suppliers, an expansion of the Bermuda-based company’s award-winning ‘Champions Drink Responsibly’ campaign, and its active role in helping local communities through employee volunteer projects.
Independent Film Channel (IFC) and Bombay Sapphire teamed up to create a detailed story about quality, taking the iconic gin brand as the example of perfection. The website of the Channel now features a documentary film ‘The Culture of Quality. The Artisans,’ which helps viewers get a better insight into the wonderful world of real gin and learn a lot about how it’s made.
Bacardi Brown Forman wants bartenders across the world reach the level of real perfection. So, the global producer of alcohol drinks opened a new hub on its www.pourfection.com platform, offering a plethora of educational spots, informative posts, course materials and exams for visitors to explore and improve their skills with.
Bombay Sapphire is encouraging its fans to boost their imagination ahead of the winter holidays and later have their most unconventional ideas projected to the world. The iconic alcohol drink is inviting Facebook users to tap into the competition by submitting their unique concept on the dedicated tab, launched on the official FB hub of the brand.
Bacardi is launching an innovative, interactive Facebook app that creates, for the first time, one central portal that gives users the ability to organise and share their social life. The Bacardi «Mix-Together» app is a fully functional calendar designed to help organise events and offers the chance to earn «social points» in a variety of ways including through creating events and having invites accepted.
Webb deVlam have completed a project for Bombay Sapphire—a Limited Edition prestige presentation pack featuring a handcrafted bottle, presentation case and a booklet describing the history of the brand and the design and development of the Limited Edition. The stopper was designed by Garrard under the direction of its creative director Stephen Webster. The luxury bottle and gift pack celebrate the 250th anniversary of the secret recipe on which Bombay Sapphire gin is based.