Cadbury India has introduced a new Perk chocolate with Glucose Energy. The company believes that the new product will attract young consumers and become one of the favourite treat for kids and teenagers. The new variant will replace the previous variant of Perk chocolate, which is believed to have become a bit old-fashioned.
The Indian chocolate market is US$ 400 million and is constantly expanding. As for now Cadbury owns 70% share in it and had a turnover of over US$ 317 million as for the last year. The new product will come in two pack sizes and will have a more catching design, and is going to win yet more loyal consumers for the brand.