International brand design agency, Design Bridge, has completed a repositioning programme of the core range of Mexico’s Cervezeria Cuautéhmoc Moctezuma (CCM) Super Premium portfolio — Bohemia, across multiple consumer touchpoints.
beer
Carlsberg launches new draft in a bottle beer in Kazakhstan branded by LFH Carlsberg’s Kazakhstan beer brand Derbes is launching a new variant — draft in a bottle — with graphic design by European design agency LFH. The Derbes range has now been expanded to four variants including the original Derbes Classic, Derbes Strong and Derbes Light Refreshment.
Tiger Beer has launched a new website for the World Cup fan that wants to be informed. Internationally famous Tiger Beer’s website “The Ultimate Football Celebration Guide” gives viewers information, instruction, humor, events, photos, and all the highlights and statistics of FIFA World Cup 2010 that are available.
Stella Artois is continuing its retro&ecological Recyclage de Luxe Show in the style of 60ies with a new phase. The beer brand has released four episodes of variety show called Le CO2eux Soireé to tell audience about its ecological initiatives. This time the faux TV program has a guest, signer Marina and the Diamonds, who provides it with the “first ever music video”, her latest single «I Am Not A Robot».
Guinness is encouraging the British to make cities a better place to live by implementing their urban regeneration projects. The famous beer brand collaborated with UnLtd, a global body supporting social entrepreneurs, and Rathbone, UK-based voluntary group to initiate the Bring It To Life Awards project. Guinness is inviting people aged 25 – 35 to contribute to their local communities and receive money prizes for their activity.
AKQA, an independent advertising agency, and Heineken, one of the biggest beer manufacturers in the world, launched a new customization project for people who prefer to hold self-designed bottles in their hands. If you feel you are creative enough to make a really stunning design, go to “Your Heineken” section on the official brand’s website and feel like a real artist.