Trends in beer: new opportunities in a challenging beer market

Pic. Logo of the «Let there be beer» campaign in the UK

On the 27^th of June, the UK brewery industry joined forces and launched a major campaign, called ‘Let there be beer’. With this campaign, breweries, including SABMiller, AB Inbev, Carlsberg, Heineken and Molson Coors, try to change the image of beer and combat falling sales.

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At-home beer drinking experience gets fashionable with Heineken’s draught beer mini dispenser by Marc Newson

Heineken is driving home beer drinking experience to the new heights of sophistication with the launch of “The Sub,” a draft dispenser that combines functionality and top-notch futuristic look. It is charged with a special 2-litre keg (a so-called torp) of a brew of choice from the company’s lineup—chilled at 2 degrees Celsius and fresh for 15 days.

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Changing the landscape of the beer aisle

These days, a trip down the beer aisle can be a bit overwhelming—with mainstream and craft brewers vying […]

Heineken names three winning concepts of the Ideas Brewery crowdsourcing platform 60+

The idea of the special beer range for the over 60-year-old consumers dubbed Fahrenheit +60 by the Finnish contestant Tony Dianoff was recognised the best. The two other projects—Easy Star Bottle and Rood Ster Vintage —by Nathan Gabriele from the USA and Charles McGregor from Australia, respectively, secured the second and third places and a grant of $10,000 each.

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When marketing regulations loom, are memorable icons the answer to establishing your brand?

As censorship of tobacco branding becomes increasingly strict, it raises the question whether alcohol is next on the hit list? Many emerging markets are already restricted in the way they advertise alcohol, and this looks set to continue.

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Guinness’ “Africa Made of More” program calls local filmmaking talents to show “their” Africa

As part of its “Made of More” campaign, Guinness is on the lookout for filmmaking talents in Africa. The stout brand is encouraging creative minds from the continent to share their stories to create a TV advert, showing what Africa is made of.

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Stella Artois Connoisseurs: film and sport stars share their professional rituals

To support the idea of craftsmanship behind the Pouring Ritual, Stella Artois launches an inspirational project, The Connoisseur Series, that goes live on the brand’s newly launched UK YouTube channel. The series of clips come as video portraits of renowned quality craftsmen, “connoisseurs,” who use their special rituals to do magic in their field of professional interest.

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Newcastle Brown Ale adds an “independent,” British twist to celebrating July 4 in the USA

Real freedom means listening to your heart and not sticking to the rules set by others. Among other things, it means that you mark special occasions when you think it’s right. On the eve of the U.S. Independence Day, July 4, the British beer brand Newcastle Brown Ale encouraged Americans to “enjoy American freedom by celebrating British rule” before the actual date.

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Six up-and-coming artists, 13.2m beer bottles, 5.16m square feet of canvas—one 2013 Beck’s Art Labels Program

In its 26th year, Beck’s continues to discover promising, emerging artists that share the brand’s philosophy of creativity—through the program Beck’s Art Label. This year fans and collectors in the U.S. will have a chance to see seven new visual pieces printed out on the labels of 13.2 million bottles.

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Beck’s beer redefines Edison’s phonograph with a first-ever playable bottle

Following the advent of Strongbow’s digitally-enabled bottle top StartCap, based on an RFID technology, and Heineken’s Ignite battery-powered bottle that responds to light and motion, another globally recognized beer brand Beck’s has created a not-for-sale prototype of a music bottle that can be played on a specially-built device based on Thomas Edison’s original phonograph.

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