Heineken teamed up with LA-based retail store Union LA and fashion designer Mark McNairy to create a new stunning product as part of the ongoing creative “Heineken 100” project. Together they have created a new kelly green colorway for McNairy’s classic saddle shoe as part of the program, which mission is to champion “Men of the World,” visionaries and tastemakers.
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Guinness is sharing its assets with public in a totally new and stunning way—the brand has opened an interactive exhibition at the Guinness Storehouse in Dublin, allowing Guinness aficionados to learn more about the brand from the world’s largest high-definition interactive screen and tap into the rich brand experience. The new “Guinness Global” space is located on the fourth floor of the facility.
Following the international release of the ad titled “Paint the Town Black” dedicated to Arthur’s Day, the Guinness brand goes on promoting the black colour in the USA by launching a new promotion across the country. The US market is packed with lager brands, including Miller Lite and Bud Light to name but a few, so introducing Guinness Black Lager, a new light beer brand in this category, a year ago was quite challenging. Still, the brand, which has become famous for its Irish Stout, managed to find the key to success on the market. Today, October 15, Guinness is rolling out a new promotion, in which the light black drink is positioned as a dark and refreshing, two qualities, which usually never meet.
Grolsch has introduced a new character in its advertising, police officer Journt, “the most notorious police officer in the Netherlands,” who never says a word. The Amsterdam beer brand has rolled out a new ‘silent’ campaign in the UK on its official page at www.grolsch.com.uk and invited the audience to get involved into the activity for a chance to get four pack of Grolsch beer.