Pearlfisher has devised and developed a strategy, name, tone of voice and iconic brand identity for Jamie Oliver’s Better Food Foundation, an initiative created for helping spread healthy eating habits across the globe. Today, a range of deceases originate from bad diets, and the Better Food Foundation is committed to contribute to establishing a world were high-quality food matters and people consume more healthy products to lead more productive and happy lives.

The brand-customer relationship no longer purely focuses on the product or service but also on the experience — or perceived experiential element — that the brand or product can give. And I firmly believe that the focus of en masse social events and networking (both real and virtual) will now start to shift back to being about the individual. In response, brands will need to find ways to holistically design new experiences to truly immerse us in the brand and nurture the relationship — on a more meaningful and one-to-one level.