Budweiser is also getting ready for the biggest event in the football world. The brand has launched a TV ad ahead of the World Cup in South Africa to keep the fans and players inspired and give them more fire to fight for the victory and support.
Budweiser invited its loyal consumers to take part in shaping its promotional campaign for the upcoming Super Bowl XLIV event, taking place on February 7. The brand wants to prove that the consumers’ opinion does make difference and so wants it influence the image of the beer. The visitors of the Facebook page of the brand were to watch three of the commercials made just for the date and determine which of them will air in the breaks.