Today we are analyzing advertising cases from Tik-Tok – a new social network that captures more and more […]
Burger King is introducing improvements to the French fries, a product often perceived as one of the major contributors to the obesity problem. The No.2 fast food chain has dramatically reduced the amount of calories in the popular item on the menu—it now includes 40% less fat and 30% fewer calories than the similar offering in the rival chain, McDonald’s. Due to its “lighter” character that delivers more joy than guilt, the new crinkle-cut product was named “Satisfries.”
Burger King is making an unexpected step to attract consumers these Olympics weeks, aiming to battle with its major rival, McDonald’s, the official sponsor of the London 2012 Games. The chain’s ‘Flameship’ venue in Leicester Square has been turned into a gallery of one masterpiece as the company’s is displaying ‘Flame Grilled’ work by big-name artist Damien Hirst at least until the end of the year, but not for ever, according to Marketing.
Burger King, one the world-largest burger chains, which has been losing market share and profits for the last years, is getting dramatic makeover to bring its customers back and not look like a throwback to the 1990s. Upcoming innovations include: new menu, look, sales materials and restaurants themselves.
Burger King Corp. announced at the end of last year it planned to overhaul its 12,000 restaurants worldwide in order to bring an updated experience to its customers and boost sales. According to Boston.com, «the new interiors include rotating red flame chandeliers, brilliant TV-screen menus, and industrial-inspired corrugated metal and brick walls».
Burger King commissioned advertising agency Tonic, Dubai, UAE to create a series of ad prints to tell the clients that the fast food chain works until the crack of dawn. The creators of the campaign emphasize that even mean characters, who are usually active at night, can come there and have a meal after their “hard work”.