PepsiCo’s Lipton tea brand has partnered with Grammy Award-winning trio Lady Antebellum to roll out a new North American campaign that celebrates iced tea, music and entertainment. The new Lipton Tea & Honey iced tea mixes and Lipton 100% Natural ready-to-drink bottled iced tea will be the focus of the advertising.
celebrity marketing
Sprite has launched a new campaign dubbed ‘Uncontainable Game’ in a very Nikeish style, encouraging young consumers to share their dedication to sport. The new marketing effort, which was launched last night during NBA All-Star weekend in the USA, stars legendary basketball players Kobe Bryant and LeBron James along with Andrea Bargnani of Italy, Al Horford of the Dominican Republic, Omri Casspi of Israel and Serge Ibaka of the Republic of Congo, and is considered the largest global campaign Sprite has ever executed since this effort is to be launched across 27 countries. Ad Age reports that “Sprite plans to carry the program into at least 2014.”