Nike Basketball proved that it ‘never stops’ (as the brand declared in the previous campaign) with the launch of the new marketing promotion starring basketball legend Kobe Bryant. He has reached remarkable success in his life and now, with his own example can inspire talented individuals around the globe to achieve yet bigger and bolder goals. This became the core point of the ‘The KobeSystem: Success for the Successful’ campaign, which spreads the athlete’s ‘Attack Fast, Attack strong’ philosophy and promotes his revolutionary new signature shoe, the Nike Kobe VII System Supreme.
celebrity marketing
With Christmas and all the festive dinners being over, people want to get skinny and fit to meet the summer season in their perfect shape. Beverage brands are here to help consumers to reach this goal with their low calorie drinks—yesterday, we announced the new round of Diet Coke’s campaign, and now another diet product comes up: Diet Pepsi is releasing a new spot featuring actress Sofia Vergara, who starred with English soccer legend David Beckham in the previous commercial of the brand last spring. The new advert will debut on the 69th annual Golden Globes awards show on January 15, 2012, and now fans of Diet Pepsi and Modern Family star can watch a teaser of the commercial. Watch the teaser of the new commercial on the brand’s Facebook page.
Intel is launching its new music related global effort entitled the Ultrabook Project as part of its collaboration with will.i.am, Intel’s director of creative innovation and a member of The Black Eyed Peas. The artist, who joined the company in early 2011, is embarking on a 12-month and 12-city world tour, which will start in Mexico City in the end of January and will result in a bunch of music collaborations.
After announcing a partnership with Sundance film festival, Yahoo! didn’t hesitate to unveil its other cinematographic project. In collaboration with Playtone and Reliance Entertainment, the digital media company will bring Tom Hanks‘ multi-dimensional animated series ‘Electric City’ to Yahoo! this year.