Nike brings together the two most famous golfers of our days, Rory McIlroy, who has recently joined the team of Nike faces, and icon Tiger Woods in a tongue-in-cheek new ad titled “No Cup is Safe.” The TV spot, developed by Wieden + Kennedy, revolves around skillfulness and lighthearted competitiveness.
celebrity marketing
Penélope Cruz has starred in Loewe’s SS 2013 campaign, which features a collection inspired by Gala, wife and muse to the surrealism genius Salvador Dalí.
The campaign for the Spanish brand, which has 170 boutiques around the globe, was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott at Palacio Marqués de Villafranca in Madrid (the duo are working for the brand for the fifth consecutive season).
Pepsi is announcing a new brand ambassador, Beyoncé, who actually has been on the brand’s celebrity roster since 2002. As part of the new round of partnership, which is defined as a “true creative and wide-ranging global collaboration,” the brand and the international music icon will be developing “new content and innovative ways to engage fans, consumers and retailers to benefit both brands,” notes Pepsi.
adidas is re-imagining the holiday classics, “A Christmas Carol” by Charles Dickens, by launching a video titled The Cautionary Tale of Ebenezer Snoop, a story of “love, loss, regret and redemption of Ebenezer Snoop as he rediscovers his lost holiday spirit.” The brand’s Holiday 2012 Campaign new video, which will be available on November 26, features a roster of global celebrities including Snoop Lion (Ebenezer Snoop), Stan Smith (Ghost of Holiday Past), David Beckham (Present) and Derrick Rose & Rita Ora (Future) as well as other adidas celebrity faces, who will make cameo appearances—Jeremy Scott, Joe Tsonga, Dwight Howard and Andy Murray to name but a few. The film, which centers around the legendary holiday story, will help users take a fresh look at their own life and see if they are more Scrooge or Cratchit, bad or good.
adidas NEO Label is welcoming Selena Gomez as a new young face and guest designer of the brand just a month after signing Justin Bieber as its ambassador. The 20-old actress, recording artist, and designer will be the brand’s style icon for three years, until the end of 2015, and she will be also engaged in developing seasonal lines for the brand beginning Fall/Winter 2013.