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What will we snack on in 2023

For many modern consumers, food has taken on a deeper meaning in which the topic of health has […]

Posted on 12/21/202203/03/2023 InnovationsInsightsNewsTrends

Chipsocalypse or non-potato chips market trends

  The potato chips market is experiencing global shifts today. Producers of the hit snack are masterfully capturing […]

Posted on 12/14/202203/03/2023 InsightsLifestyleNewsTrends

Dairy-free Milk Innovations. Part II

“Everyone is looking for functional drinks”, Said the CEO of the California Dairy Advisory Board (CMAB) John Talbot […]

Posted on 03/14/202103/14/2021 News

Circular Economy: Products «with History». Part I

How to capitalize on the growing upcycled foods movement? Make food from food waste. Food waste is a […]

Posted on 02/18/202102/18/2021 Trends

Doritos Kicks off Its First Global Campaign, Revamps Its Packaging across All Markets

Doritos is launching an international campaign under the “For the Bold” tagline and revamps its packaging and logo to provide a consistent look for the brand across 37 countries. New packaging and identity has been design by Hornall Anderson.

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Posted on 03/07/201306/20/2013 AdvertisingMarketing

Mountain Dew and Doritos Relaunch Double XP and Game Fuel

To celebrate the upcoming launch of the famous computer game Halo 4, PepsiCo‘s Mountain Dew and Doritos brands have announced that Double XP comes back. The platform offers gamers to create an account at dewxp.com or doritosxp.com where they’ll be able to unlock and load future XP matches, reveal ultra-new gear and weapons and more.

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Posted on 10/02/201210/02/2012 Marketing

Pringles Teams up with Rock the Vote to Launch a Concert Series

The Pringles brand and Rock the Vote, an organization building political power for young people in the U.S. have partnered to encourage young Americans to exercise their right to vote. The partnership will result in a series of concerts across the country. 

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Posted on 08/29/201208/29/2012 Marketing

Pepsi Max and Walker Extra Crunchy Will Sponsor X Factor UK

PepsiCo partners with the UK version of the X Factor again this season and its Pepsi Max and Walker Extra Crunchy brands will sponsor the live final of the talent show, which will take place in Manchester in December. 

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Posted on 08/20/201208/20/2012 Marketing

Lay’s Asks Americans: ‘Do Us A Flavor’ for $1 Million

PepsoCo’s Lay’s brand has kicked off the process of searching for its public-supported search for a new potato chip flavor. 

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Posted on 07/23/201207/30/2012 Marketing

Doritos Offers Young People from Benelux to Skip or Trip

Doritos has created a new digital campaign that is set to pull out young people from the virtual world and bring them together on a party.

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Posted on 07/19/201207/30/2012 MarketingSocial Media

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