Snickers has presented its “More Nuts” digital promotion, dedicated to the “Get Some Nuts” follow-up for the British market. Previously, it was announced that the campaign for the new variety with more nuts than before cost £1 million. In January the brands only outlined the general idea of the projects, and now we can see how those have been implemented on the Daily Mirror website.
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The online version of American newspaper USA Today has presented the Ad Meter shortly after the Super Ball game was finished. With the help of online voting they are going to determine which of the 63 commercials aired during the game was most adored by people. As for now the Snickers spot is beating five Doritos, one Budweiser, two Coca-Cola, one Dr. Pepper and one Dove Men+Care commercial among others.
The famous chocolate brand Godiva is encouraging its fans to share love through the specifically created mini-site Godiva Give Love. It gives the users a chance to send a virtual Valentine card today and automatically get the chance of getting a prize — a pair of identical special edition 36-piece Godiva Valentine Day Ballotins, one for the winner and one for his or her dearest person.
Cadbury has launched the British Wispa website with lots of information on the product, fun activities and a very appealing “hand-made” design. There you can feel at home and share your ideas, feelings and impressions with other fans of the brand. The user-friendly design makes you want to stay there longer and explore every corner of the site.