After announcing a partnership with Sundance film festival, Yahoo! didn’t hesitate to unveil its other cinematographic project. In collaboration with Playtone and Reliance Entertainment, the digital media company will bring Tom Hanks‘ multi-dimensional animated series ‘Electric City’ to Yahoo! this year.
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Timberland announced it will return as the Official Footwear and Outerwear Sponsor of the 2012 Sundance Film Festival, taking place January 19–29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah, as part of its ‘Fade to Green’ film festival program. For the fourth consecutive year, Timberland will outfit the Festival’s celebrated filmmakers with warm, outdoor-proven footwear and apparel for comfort, style and protection from the winter elements at Park City. The brand will also launch a fun, interactive environmental initiative on-site at the Festival and online via Timberland social media channels, including Facebook and Twitter, to inspire Festival attendees and followers alike to protect the outdoors for future generations.
The popular camera brand Canon and Hollywood producer Ron Howard released a short film entitled ‘When You Find Me,’ inspired by eight crowdsourced photos. In summer, the brand and the filmmaker encouraged photo enthusiasts and professional from all around the globe to submit their stills that would represent one of the upcoming story’s facets. The competition dubbed Project Imagin8ion finished in summer, but it wasn’t the end for the project itself—on December 16, the production team unveiled a result of result work, which can be viewed on the dedicated page (the film will be available to watch until December 19, 9 am EST, so it’s the last day you can view it).
Siemens, a global powerhouse in electronics and electrical engineering, operating in the fields of industry, energy and healthcare as well as providing infrastructure solutions, primarily for cities and metropolitan areas, announced the winners of the ‘Changing Your City for the Better,’ video contest hosted through Zooppa, the leading source of user-generated advertising.
On the heels of the launch of Levi’s campaign ‘Go Forth’ on a global scale earlier this year, which encouraged thousands of young people to take action and be one the forefront, the iconic jeanswear brand is kicking off a film competition entitled ‘Show us the way’. To launch this new cinema contest, which encourages participants to show “their visualization of a better tomorrow,” Levi’s has collaborated with the American Film Institute to provide the US community of filmmakers—both amateur and professional—with an opportunity to take a first step to what they really want.