Jameson, one of the biggest fans of cinema in the world of alcohol brands, is offering its consumers once-in-a-lifetime opportunity to collaborate with a Hollywood celebrity on a short movie. The brand, which has presented a bunch of initiatives related to the world of cinema (Jameson Short Film Award and John Jameson Production are just a few of them), is now inviting emerging filmmakers to visit its Jameson First Shot website and enter the competition for a chance to get Kevin Spacey cast in a short film, based on their script and directed by them.
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Technology giant GE comes on the heels of Honda’s ‘Dream The Impossible’ documentary series and a range of similar initiatives by other brands, announcing the release of 30 documentary short films built around the theme of “the incredible human power of ideas and invention.” For the new project, the company teamed up with CINELAN, the publisher of three-minute non-fiction videos headed by Morgan Spurlock and Karol Martesko-Fenster, and a roster of celebrated documentary filmmakers.
The Italian coffee brand illy, which infuses coffee with art in its bespoke Art Collection, is extending the range of artist cups and saucers with a new limited-edition piece, created by celebrated Bombay-born sculptor Anish Kapoor, who’s been living in London for 40 years. The artist, known for his giant projects such as his huge Leviathan intallation in Paris or Cloud Gate in Chicago, this time switched to tiny sizes, but still applied his unparalleled approach and signature style to designing the cup. Just like most of his creations, the new illy coffeeware has a metallic touch and is dedicated to blending emptiness/fullness and external/ internal in one piece.
PUMA, the brand well-known for combining social activity and filmmaking, is presenting films, created for the World Peace Festival 2011 in Berlin (August 20-27). The seven videos shot by international filmmakers, both celebrated and emerging, are revolving around the same idea—‘peace starts with me’ and were created under the PUMA.Peace program, launched by the brand to promote nonviolent attitudes across the globe.
Siemens launched ‘Changing Your City for the Better,’ a video contest on Zooppa, the world’s leading source of user-generated advertising. Filmmakers from around the world are challenged to show how people use technology to overcome humanity’s challenges. Siemens offers 15 cash awards totaling $40,000, with the first place winner receiving $15,000.