Coke celebrates 128th anniversary with a playful “Pemberton” spot

Barcelona-based directing team CANADA and Glassworks Barcelona has created an adorable spot titled “Pemberton”, which reveals how exactly the legendary drink was created in Atlanta 128 years and a week ago. The humorous spot revolves around the inventor, the story of the drink’s development and shares why exactly the secret formula remains secret.

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Coca-Cola installed mini kiosks in Germany to promote mini cans

Coca-Cola continues to play with mini format of its cans in the new promotional effort. To promote the tiny version of the regular packaging, the soft drinks giant installed mini kiosks in the cities of Germany.

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Coca-Cola spreads the happiness movements to laborers in the Singapore and UAE

Coca-Cola is continuing to bring happiness across the world with smaller branded efforts that spread joy and positivism in the distant parts of the globe. Recently, the soft drinks giant has launched the “Happiness from the Skies” project that celebrated migrant workers of Singapore and realized the “Hello Happiness” effort to emotionally support labourers in the UAE.

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Coca-Cola has introduced a new charitable water brand, Ice Dew “Chun Yue,” in China

Coca-Cola is extending its sustainable efforts from dedicated campaigns to a new brand centered around the cause, Ice Dew “Chun Yue,” or Pure Joy in China. The money collected through the sales of the product will fund projects focused around providing safe drinkable water to schoolchildren in rural regions of China. It’s the first-ever product of this kind for Coca-Cola not in China only, but also across the globe.

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Coca-Cola Happiness machines in Bangladesh played games as empty bottles got inserted

Sorting trash might be quite boring, and some people need some powerful incentive to do so. To inject more fun into the process of collecting empty bottles, Coca-Cola installed an arcade machine in Dhaka, Bangladesh. The Coca-Cola Happiness Arcade installation played games only if used plastic bottles were inserted.

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Powerade celebrates one-legged talented boy Nico Calabria in its new World Cup spot

Coca-Cola’s Powerade tells the story of Nico Calabria, a one-legged young boy who plays football, in it’s new spot for the World Cup by Wieden & Kennedy.

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Coca-Cola kicking off “The World’s Cup” multi-platform effort ahead of the 2014 championship

The Coca-Cola Company is rolling out “The World’s Cup”, the largest marketing campaign in its 128-year history, ahead of the upcoming FIFA World Cup. The marketing platform will include a range of elements such as “Where Will Happiness Strike Next” documentary-style short videos, The Happiness Flag photomosaic that will highlight fan faces and messages, FIFA World Cup Trophy Tour, and many more.

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Coca-Cola USA prompting youngsters to contribute their “ahh” Coke moments

Building on the success of 2013’s “Ahh Effect” campaign, Coca-Cola is launching a new spin of the effort that employs the same idea of ultimate joy delivered by every single sip of Coke. The new promotion uses the elements from the content of the 61 AHH.com websites (each site having different numbers of “h” in the URL) that highlighted a variety of ahh moments, and asks younger audience to contribute their own exclamations inspired by Coke.

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Coca-Cola tells what happiness sounds like

Coca-Cola, committed to spreading happiness throughout the globe, released a special set of music remixes to celebrate International Day of Happiness yesterday, March 20. The set combines some episodes from other songs and guarantees a maximum “happiness giving” effect.

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Coca-Cola and WWF educate people online about sustainable water usage

The Coca-Cola Company has teamed up with WWF and Global Water Challenge to roll out a charitable initiative revolving around water. The #ToastToWater media effort has been launched ahead of March 22, World Water Day, to encourage people to demonstrate their commitment to water conservation by raising a glass of clean drinkable water.

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