Coca-Cola iconic bottle’s design, that turns 100 next year, has been leveraged to create a new distinctive drinkware piece, a wine glass. It retains the brand’s signature curved lines and allows to savor the brown soda liquid just like refined wines, exploring the complex profile of the sugary drink with all its aromas, flavors and mouthfeel.
Coca-Cola
To support the global (RED) anti-AIDS movement, Coca-Cola has launched a dance-focused campaign, inspiring consumers to dance for health of others. The effort started ahead of World AIDS Day, December 1, #CokeREDMoves, encourages both amateur and professional dancers from across the globe to record the Coke dance performance and send it in—all to generate more donations to help end mother-to-child transmission of HIV by 2015.
Coca-Cola Zero wants to help people feel less awkward in their traditional, still usually ridiculous Christmas sweaters. The garment, which causes heartache to those who have to wear it at family Xmas parties, now can be fundamentally redesigned. The brand has launched an online destination, Coke Zero Sweater Generator, inviting its US consumers to come and create a Christmas jumper design for a chance to get the physical incarnation of their dream jumper.