Hot on the heels of the «Share a Coke» campaign launched earlier in May across Europe, Israel and some other counties, Coca-Cola is now offering even higher level of customization made possible due to the 3D scanning and printing techniques.
Coca-Cola
Coca-Cola UK has released an emotional spot, “Grandpa,” as part of its long-term commitment to promote healthier lifestyle. The 1-minute TV ad by Argentine-based David The Agency compares daily routines of a young man in his early 30s with those of his grandfather when he was the same age back in 1950-s. The video implicates that six decades ago life was much healthier due to more physical activities and better food choices.
Coca-Cola Israel used the geo-fenced technology to celebrate consumers as they drove through with name-centric messages. As part of the “Share a Coke” global marketing initiative, the soda brand and Tel Aviv-based Gefen Team created a promotional effort called «Coca-Cola personal Road» that included personalized billboards set up along the route.
Wieden+Kennedy Amsterdam has come up with a design solution for the teen-targeted Coca-Cola Music platform that celebrates its living beat through technology. They have created a special app, Dynamic Logo Creator, that generates unique sound signatures based on particular songs—an iconic contour bottle is the major element of the logos. The idea of an ever-changing logo has been put at the heart of the new visual identity for Coca-Cola Music.
Coca-Cola gives a new spin to its “share the happiness” saga with a sharing can. Before, people could enjoy a bottle of Coke together over a pop-up dinner delivered by a track, they even could present Coke in a personalized packaging to their friends, but it was impossible to share a can. Now, people are able to do it.