Brands try their best to help big moments live longer, at least in our memory. This summer, virtually any British or international brand launched either limited edition packaging or a themed memorabilia dedicated to the London 2012 Summer Olympics and the Queen’s Diamond Jubilee, and Starbucks is no exception here. The international coffee retailer has teamed up with pottery company Emma Bridgewater to create a mug that focuses on British craftsmanship and celebrates the British spirit this great summer and beyond. Starbucks sure that enjoying a cup of coffee in such a mug in, let’s say, 2022 or even 2062, will help evoke nice memories of this summer.
coffee and tea
illy makes another artistic statement by launching a new cup set as part of its extensive illy art collection, which already includes a plethora of coffee cups and saucers created by celebrated artists from around the globe since 1992, the year of the line’s launch. Being one of the artistic illy cups and resonating with the collection’s philosophy (the creator’s style gets splashed on the cup of an unchanged traditional shape), the new piece by a duo of contemporary Turkish artists, Yasemin Baydar and Birol Demir, :mentalKLINIK stands out by its origin since it’s the first ever co-curated cup. The latest addition to the collection has been developed under the creative supervision of two, illycaffè’s art director Carlo Bach and Jérôme Sans, cultural curator of Le Méridien, the Paris-born hotel brand.