Starbucks is asking its consumers to decide, which U.S. non-profits will receive grants from the coffee retailer in the USA. The brand, which has launched numerous projects to help improve the social life in the country, is asking its loyal fans, who also understand the importance of providing financial support to non-governmental initiatives and institutions, to choose the organization within their communitym which will be awarded money.
coffee and tea
Whether using the avalanche technique to improve the taste of ice cream or oenology to produce coffee, Nestlé does its best to improve its products quality and taste. The company has developed a new technique to produce its premium portioned coffee brand Nespresso. The technique a similar to that used to produce wine, which means that select Colombian Castillo coffee bean, so called ‘cherries’ are left to mature on the plant until the last possible moment.
Starbucks is determined to compete with energy drinks market leaders such as Red Bull and burn. The company takes on the energy beverage giants with the global release of Starbucks Refreshers, all-natural revitalizing sparkling product based on real fruit juice and green coffee extract. The delicious, low calorie and energetic offering has been tested in select markets in the U.S. starting 2010 in a glass and later in a can, and now Starbucks is ready to introduce it on the national level, according to the press release.
Global coffee chain Starbucks added two new elements to its rich business picture on Monday, March 19, both of which refer to the company’s affiliates. Yesterday, Seattle’s Best Coffee opened its first drive-thru concept café to offer a range of items including coffee beverages, sandwiches freshly-baked food and snacks to commuters in Northlake, Ill, the suburban Chicago neighborhood, almost round the clock 24/7. The city became the first location where the new concept venue with an easy-to-navigate menu board design and straightforward pricing was opened, and it will serve as “a learning lab for the brand as it evolves its retail presence to meet the growing demand for premium coffee on-the-go,” writes the press release.
Starbucks, which has been doing its best to provide its consumers the best coffee out of their homes for the past 41 years, is now offering people more opportunities to brew a nice cup of coffee at home. The brand goes beyond packs of grounded and instant coffee and announces the Verismo system, the first at-home premium single cup machine. The new coffee-maker, which allows to craft Starbucks-quality espresso beverages, from lattes to americanos at home, is arriving in stores this fall along with a variety of Starbucks coffees (in all roast ranges) and milk pods.
Starbucks opens a new concept store in Amsterdam tomorrow, on March 8. Called ‘The Bank,’ the concept store features a ‘Slow’ Coffee Theatre, Dutch design, community gathering spaces and a bakery. The concept store is a part of total Starbucks chain renovation that has already started in North America.
Remember the hilarious Starbucks Cup Magic app, released by the coffee giant before Christmas? Ahead of Valentine’s Day, Starbucks is launching a new version of the app in the US to help spread love across the nation and ‘Celebrate everylove.’ Just like the X-mas version, it brings to life the limited edition cups with holiday symbols (now they are hearts) and special targets with an augmented reality twist. The new Valentine’s Day application, which allows to create and send a personalized animated valentine or a festive Starbucks Card eGift, will be available to download from here for eleven days, February 6-16.