Never have there been such high expectation in the World Cup as there are in 2010 – at least not for a ball.  The official World Cup ball to be used in South Africa this year is called “Jabulani”, which means “be happy” or “rejoice” in isiZulu.  Though not a description normally attached to an item that is kicked and chased all match, officials feel the scientifically designed ball will make the World Cup only that much greater this year.

TBWA\HAKUHODO and Adidas Japan are preparing for the upcoming 2010 FIFA World Cup in South Africa. They launched […]