The Old Spice has replaced its courteous ambassador, who claimed he was the best man in the world, with a more convincing person. While the previous round of the campaign appealed to women who were meant to buy the products to make their partners better, the new face of the brand is addressing directly to the male consumers. Footballer-turned-actor Terry Crews (Street Kings, Get Smart) really can prove his words.
cosmetics & perfumes
AXE is going on engaging its consumers in its silly but funny campaigns. One year ago the brand launched a faux TV show for men who have problems with ladies, and promised to help everyone who would try to apply the tips and strategies. The campaign has the tagline saying “AXE will fix you up«, and it really does what it promises. Now the brand updates the campaign with a new prank called «Dirty Morning Test» by the Mekanism studio.
HUGO Fragrances invites creative people from around the world to participate in the 14th round of HUGO Create. The brief is simple: participants are free to choose the idea, theme and techniques for their visuals; however, the entries should reveal a contrast of black & white, whilst adding a splash of color with the vibrant HUGO red.
This time adidas Originals tells us the address of originality. The brand has unveiled a new spot following the “House Party” video released online on March 9. The creation is dedicated to adidas Originals Spring/Summer 2010 Neighborhood campaign and features Jeremy Scott, Snoop Dogg, David Beckham, Agyness Deyn, Ciara, Noel Gallagher, Mr. Hudson and DJ Neil Armstrong.