P&G’s cosmetics brand CoverGirl has signed rock star P!nk as its new beauty ambassador and made a photo session with her for the upcoming print advertising campaign.
cosmetics & perfumes
Nivea is offering its fans a once-in-a-lifetime opportunity to share their personal style and creativity on a cap of a lipstick. The cosmetics brand has launched a competition dubbed ‘Kiss of a Style’ on its Facebook fan page and is calling its US consumers to join in to develop a design for the Nivea Care Lip packaging for truly memorable kisses. The winning limited-edition design will go live and be featured on caps which will be sold in stores across the USA in early 2013.
Unilever has joined forces with JDO Brand Design & Innovation to produce a new packaging design for haircare brand, CLEAR, for its launch this month into North America. Clear’s roots began as a local jewel and has now turned into a €1bn global brand within a decade, led by Global Brand Director Francois Renard.
Lady Gaga, a person who has become a real brand over the past years, never misses an opportunity to team up with companies (her creative partnerships include collaborations with Polaroid, Barney’s and more) to create visually stunning designs. But the pop diva is creative enough to craft her own breakthrough products—the mother of all monsters is launching her first-ever fragrance LADY GAGA FAME for women in September 2012.