Continuing on the trend of tapping celebrated filmmakers for its commercials, Prada has collaborated with directors Wes Anderson and Roman Coppola to develop a series of vignettes to support the launch of its latest perfume, Prada Candy L’eau. The new campaign will be unveiled in three stages. The first three short 12-second clips have been just released and can be viewed below, three longer teaser spots are to follow later, each once a week, and then the final full-length commercial will arrive.
The Body Shop has a new celebrity in its team of ambassadors. The new face of the cosmetics brand is celebrated British singer Leona Lewis, who has seven Brit Awards and three Grammy Awards nominations. As the new brand activist, Leona will be spreading awareness of the cruelty-free cosmetics philosophy adopted by The Body Shop and realized through its fair-trade, ethically sourced and 100% plant-based ranges. Plus, the signer has collaborated with the brand to produce a new make-up and fragrance collection. Being a vegetarian and animal rights activist herself, Leona Lewis is a perfect fit for the new partnership.
Miss Dior is spreading the spring and feminine spirit with its latest “La Vie En Rose” advert. It is the second time Sofia Coppola and Hollywood A-lister Natalie Portman have collaborated on a commercial for the perfume brand, with the first spot launched back in 2011. To highlight the sweet and romantic atmosphere, the ad features a plethora of white, cream, red and pink roses just everywhere.
Bentley unveils its first-ever fragrance range for men to celebrate the brand’s connection to the upscale world. The line includes an expensive luxury perfume (sold at £3,000) as well as more affordable versions of the scent. Working on the line, the legendary British car manufacturer has teamed up with French crystal maker Lalique, which developed a unique crystal flacon for the luxury edition of the product.
Superdrug, the UK’s second largest beauty and health products retailer after Boots, has kicked off a national tour to promote the B. brand, which includes skincare and makeup products. The Beautiful Moments Tour, which began in Newcastle on February 15, will be making stops across the country and will culminate in Bristol in late March.
Nivea UK celebrates Valentine’s Day with a great interactive video campaign, which invites the audience to get into the middle of a girl’s date. The “Date To Remember” video, launched on the brand’s YouTube channel, introduces a girl named Emily, who is on the first date with her dream guy. With this campaign, developed at Agency Republic, Nivea invites its fans to add more fun to the date by clicking on the objects in the restaurant.
The original baby scent is not perfect. Dolce & Gabbana has developed a new fragrance for babies to make them smell even sweeter than they do now. The new scent, which was announced by the brand in early January, is a “symbol of pureness” and embodies the “innocence of childhood,” states the manufacturer.
Building on the success of its For Women in Science initiative, L’Oréal starts a similar program for girls in the USA. The cosmetics giant has launched the dedicated www.forgirlsinscience.org website, which is “designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).” The new online destination, created to support the emerging female scientists, works as an educative and entertaining site at the same time.
Maison Lancôme teams up with Alber Elbaz, the head designer of fashion giant Lanvin, on a “deeply audacious” and “exceptional collaboration,” which is due to arrive in early summer, on June 15. So far, brands don’t say much about the upcoming make-up collection, but it’s clear that the new range will be very feminine since Lancôme celebrates “joyful femininity” with its products, and Elbaz’s “approach is naturally in tune” with the brand.