Bentley unveils its first-ever fragrance range for men to celebrate the brand’s connection to the upscale world. The line includes an expensive luxury perfume (sold at £3,000) as well as more affordable versions of the scent. Working on the line, the legendary British car manufacturer has teamed up with French crystal maker Lalique, which developed a unique crystal flacon for the luxury edition of the product.
Superdrug, the UK’s second largest beauty and health products retailer after Boots, has kicked off a national tour to promote the B. brand, which includes skincare and makeup products. The Beautiful Moments Tour, which began in Newcastle on February 15, will be making stops across the country and will culminate in Bristol in late March.
Nivea UK celebrates Valentine’s Day with a great interactive video campaign, which invites the audience to get into the middle of a girl’s date. The “Date To Remember” video, launched on the brand’s YouTube channel, introduces a girl named Emily, who is on the first date with her dream guy. With this campaign, developed at Agency Republic, Nivea invites its fans to add more fun to the date by clicking on the objects in the restaurant.
The original baby scent is not perfect. Dolce & Gabbana has developed a new fragrance for babies to make them smell even sweeter than they do now. The new scent, which was announced by the brand in early January, is a “symbol of pureness” and embodies the “innocence of childhood,” states the manufacturer.
Building on the success of its For Women in Science initiative, L’Oréal starts a similar program for girls in the USA. The cosmetics giant has launched the dedicated www.forgirlsinscience.org website, which is “designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).” The new online destination, created to support the emerging female scientists, works as an educative and entertaining site at the same time.
Maison Lancôme teams up with Alber Elbaz, the head designer of fashion giant Lanvin, on a “deeply audacious” and “exceptional collaboration,” which is due to arrive in early summer, on June 15. So far, brands don’t say much about the upcoming make-up collection, but it’s clear that the new range will be very feminine since Lancôme celebrates “joyful femininity” with its products, and Elbaz’s “approach is naturally in tune” with the brand.
The cosmetics brand with a 77-year history, L’Oréal’s Lancôme, taps a legendary, now 80-year old, animated character Betty Boop for its advertising. The sweet female character with giant eyes, created as a caricature of singer Helen Kane, will make its appearance in the Hypnôse Star print advertising and store displays this season. The screen celebrity from the 30s, created by Max Fleischer, will get featured on the ads leaning up against a container of the standing mascara, next to the model Daria Werbowy.
Chanel has finally released a much-anticipated video for Chanel No. 5 starring Brad Pitt, who is now one of the brand’s celebrity ambassadors. Before the launch of the film, the brand released a series of teaser spots with Brad’s voice and a single photo of him turned to the wall, in the black-and-white palette, which was also used for the full-version film. In the 30-sec spot, which appeared on Chanel’s YouTube page on October 14, the Hollywood A-lister is standing in a casual outfit and talking about the iconic fragrance just like it is a woman… or oxygen and gravitation. Recently, the brand also released a documentary dedicated to the legendary scent and revealed a Chanel No. 5 history-focused webpage.