The sportswear brand adidas has tapped a plethora of artists for the new ‘Your Story’ project revolving around the previous Olympic Games events and the brightest Olympic memories. Back in May, the brand presented a video showcasing the first edition of the Consortium SS 2012 collection of shoes, decorated by the artists literally from a scratch—they were given blank shoes as canvas for visual artistic experiments. Now the brand unveils the second spot with the new line of sneakers upgraded by artists, who translated their impressions from previous Olympic competitions into the design of the adidas shoes.
culture
Louis Vuitton is continuing the visual conversation, started with hilarious guide videos to support new guide books release, with an animated story about board games. The fashion giant has released a marvelous video dubbed ‘All Abroad Games’ to pay tribute to the games, which were traditionally played during the travelling before the era of laptops and iPads.
illy makes another artistic statement by launching a new cup set as part of its extensive illy art collection, which already includes a plethora of coffee cups and saucers created by celebrated artists from around the globe since 1992, the year of the line’s launch. Being one of the artistic illy cups and resonating with the collection’s philosophy (the creator’s style gets splashed on the cup of an unchanged traditional shape), the new piece by a duo of contemporary Turkish artists, Yasemin Baydar and Birol Demir, :mentalKLINIK stands out by its origin since it’s the first ever co-curated cup. The latest addition to the collection has been developed under the creative supervision of two, illycaffè’s art director Carlo Bach and Jérôme Sans, cultural curator of Le Méridien, the Paris-born hotel brand.
The article is written by Darren Foley, Managing Director at Pearlfisher, London
This month we are welcoming some new additions to the Pearlfisher studio gallery space in London: a beautiful old letterpress (courtesy of the brilliant Mr Kelvyn Smith http://www.letterpress-workshop.com/) and a revolutionary three-dimensional printer. From opposite ends of the same discipline, these two machines led us to think about a new movement in design that is uniting previously detached points of the same spectrum.