Levi’s believes that the best way to get something done is to do it yourself—with your own hands, and the brand arranges its workshops across the planet to provide its fans with such an opportunity. After launching print, photo and film workshops in the US and Germany, the brand has opened its London-based in-store Print Workshop in Levi’s, Regent Street, which will be running from July 13 through August 3, calling all people to explore their creativity and get into live screen printing experience side-by-side with experienced craftsmen and craftswomen.
culture
Burger King is making an unexpected step to attract consumers these Olympics weeks, aiming to battle with its major rival, McDonald’s, the official sponsor of the London 2012 Games. The chain’s ‘Flameship’ venue in Leicester Square has been turned into a gallery of one masterpiece as the company’s is displaying ‘Flame Grilled’ work by big-name artist Damien Hirst at least until the end of the year, but not for ever, according to Marketing.
Siemens approached OgilvyAction with a task to create a stunning symbol of the brand’s achievements in the technology field. The icon was to be developed to represent Siemens at COP 17 (the United Nations Framework Convention on Climate Change (UNFCCC )) last year, and the agency’s creative team decided to develop an installation that would reflect both Siemens’ style and the cultural background of the location
Diesel knows no borders when it wants to impress its fans. The apparel brand, which has made a shocking tongue-in-cheek therapy the major element of its advertising campaigns, is introducing a new male underwear line with an ironic art twist. The new project, The Art of Color—which has become the third installation of the Diesel Fresh&Bright campaign, is revolving around the art of coloring underwear. For the promotion, the brand teamed up with Swiss/French artists Ben (Benoit Créac’h) & Julia (Julia Gaudard), who developed three totally unpredicted interactive installation, each dedicated to one of the cuts.
The fashion giant Prada has recently teamed up with artist and designer Vahram Muratyan to create an unparallel presentation of the new items of the brand’s latest collection. The fashion house unveiled a series of animated pictures by Muratyan, in which accessories got integrated into the everyday environment in a totally unexpected way. The ‘Parallel Universes’ experience has been taken to the official Prada website, where images can be views and shared via social media by clicking on the buttons.