Diesel has launched a new campaign dedicated to Autumn/Winter 2012 collections for men and women. The promotion dubbed ‘Screen Tests’ has rolled out on the official website of the brand and features visuals, which at first glance are usual images, but if you take a closer look, some parts of the some picture are subtly moving. The page with the promotion is designed in style of a theatre hall, with the red curtain and projectors.
Diesel
Diesel is covering the Calvi on the Rocks music festival, which has been taking place in Corsica for the 10th consecutive year. The casual apparel brand, which is one of the sponsors of this music event, has launched a dedicated tab on its Facebook page, where users are invited to explore highlights from the 6-day festival, which closes today, July 11.
Diesel knows no borders when it wants to impress its fans. The apparel brand, which has made a shocking tongue-in-cheek therapy the major element of its advertising campaigns, is introducing a new male underwear line with an ironic art twist. The new project, The Art of Color—which has become the third installation of the Diesel Fresh&Bright campaign, is revolving around the art of coloring underwear. For the promotion, the brand teamed up with Swiss/French artists Ben (Benoit Créac’h) & Julia (Julia Gaudard), who developed three totally unpredicted interactive installation, each dedicated to one of the cuts.
Diesel has unveiled a new collection of summer eyewear collection SS12 and is inviting its fans to see how differently the world will look through the lenses of the new glasses. There are two ways to experience that—the first way is to buy the male and female items from the new line featured on the official website of the brand, and the second one is to use a new Sunamatic app from Diesel Facebook fan page, which allows to use one of the four different sunglasses filters, Stealing Bullet, Sun Bug, Flirtini, or Bad Max.
Kitchen have always been the space where people spend a great deal of their time when they are at home, and things we do there are not limited to just cooking and having meals. Brands are doing their great part in developing smart, beautiful and efficient solutions for modern kitchens—such home comfort providers as IKEA, Electrolux and Philips to name a few are recognized leaders in the sphere, but brands from other fields have taken up the challenge, too. Diesel, one of the leaders in the casual apparel industry, is also contributing. The brand has teamed up with Italian kitchen furniture brand Scavolini to create the Social Kitchen, which have become part of Diesel’s ‘Successful living’ collection.
Diesel is kicking off a new campaign to promote the new version of its bold fragrance ‘Only the Brave,’ launched back in 2009. Since the new fragrance inherited the brand’s extravagant and rebellious nature, the new campaign was to encompass all these traits, so the brand commissioned Fred & Farid Paris, one of the most brave-hearted advertising agencies, which recent works includes ‘wild and mad’ promotions for Wrangler, to develop the campaign, promoting the new Only The Brave Tattoo. As to the original soundtrack, Diesel tapped Sizzer Amsterdam’s Michiel Marsman and Marcel A. Wiebenga to supervise music creation—the score with an electronic-eighties twist was composed by Captain Bee’s Knees.
Diesel, which revealed a line of Fresh and Bright superheroes underwear earlier this year, introducing completely new names such as Supperman, Miss Dismiss, the Iron Boy and more to the comics world, now is delving into the basics of graphic story universe and presents the Super Heroes underwear collection that takes us “to the world beneath.” This range is inspired by four iconic DC Comics characters, Batman, The Flash, Green Lantern plus The Joker, and each of the boxers’ design features some elements from the hero’s image, as well as groundbreaking fabric technology, which makes these trunks be the male wardrobe essentials.
adidas Originals and Diesel—two brands, which represent bold spirit and innovative style,— have released a new collection of sneakers, which continues ‘The Colliding Worlds’ collaboration, started by them earlier this year. For the new limited edition range, the two iconic clothing and footwear giants mixed their attitudes, approaches and outlooks, creating unique products for its loyal fans.