Greenpeace has launched a new campaign dubbed Save the Reef to raise awareness of the dangers of the coal mining in Australia. The environmental organization, known for its large-scale initiatives aimed to sparkle the debates around non-ethical actions of global and local companies, now starts one of its biggest environmental battles in Australia. For the initiative, the organization has teamed up with the award-winning filmmaker, Daniel Bird, who shot an animated “Coal World” web film dedicated to spreading the word about the issue.
digital campaign
Skype, which enables people communicate with each other without any borders, has also made a lot to foster spreading of the best education practices across the globe. In 2010, the VoIP giant teamed up with the Peace One Day organization dedicated to promoting non-violence in all its forms to create the Global Education Resource for teachers. Now, the company is calling global community to contribute to the project via the Skype for Peace crowd-funding campaign. “All funds raised through this initiative will be used to get the Peace One Day Global Education Resource in the hands of more teachers around the world,” says the brand in its blogpost.
Films, which promote goods, are nothing new (today, you just can’t imagine a feature Hollywood film without the product placement), and non-cinema brands often come up with their own film series to entertain their consumers and introduce new product at the same time. Inspired by other brands including Toshiba, Target shot a film dubbed “Falling for You” starring Kristen Bell, Nia Long and Zachary Burr Abel to promote around of 110 Target-exclusive items, which will appear on the screen during the three webisodes. Since it’s not just another movie, but an innovative disguised catalogue, all the goods from pencil holders and apparel to furniture pieces and linen can be moved to a virtual shopping cart, plus they can be easily shared by viewers via social media channels with a click of a mouse button. The 12-minute film will launch at the dedicated pagefallingforyou.target.com tomorrow, October 2.
To promote its new NX smart camera range in the UK, Samsung Electronics is launching an integrated campaign backed by one of the best British photographers David Bailey (David Royston Bailey, born 1938), which aims to ‘democratise photography’ by proving that anyone can take amazing photos like Bailey with a Samsung NX camera.
Hot on the heels of the recent success of the «Our Food. Your Questions» interactive platform launched by McDonald’s Canada in a bid to become even more transparent, honest and closer to consumers, the company now is amplifying the online activities on the site and Facebook app with an advertising campaign. It includes 30-second TV spot, digital takeovers, wild postings, full motion video projections and transit dominations in key markets across Canada.
Toyota helps history happen—the auto giant will provide its Toyota Tundra, a half-ton pickup truck, to tow the 300,000-pound Endeavour space shuttle to its final destination, a resting spot at the California Science Center. The brand has launched a campaign, developed by Saatchi & Saatchi L.A., to support this historical undertaking and is calling the public to contribute to the scientific center with their #TundraEndeavour tweets.
Prada turns to the past to demonstrate the future. The fashion brand employed old-fashioned stylistics and visual approach to showcase its new Fall/Winter 2012 collection.
The video, which continues the tradition of Prada’s ‘Real Fantasy’ lookbooks, created in collaboration with film director James Lima, takes the audience to the times when geometrical lines in design and thoughts of technical progress, which were believed to completely change the world in a couple of decades, are dominating.
Google and Cirque du Soleil are unveiling a stunning online experience, which mirrors the circus’s unparalleled approach to making miracles by going beyond the laws of physics as well as the limits of a human body’s abilities. The new online project dubbed Movi.Kanti.Revo (which means “moving, singing and dreaming” in Esperanto) takes the audience into the dimension where magic happens to them. All you need to become part of this stunning sensory Chrome experiment is to follow the link in a browser that supports WebRTC, like Chrome plus have a microphone and a camera on your computer device. You can get into the whole thing even if you don’t have a cam and a mic, but they definitely add more fun to the experience.
There are dozens of ways to save water, ranging from using water-saving manufacturing technologies to washing jeans less frequently. AXE presents the most controversial way to reduce the water consumption—the brand is encouraging Americans to take shower together to save gallons of water. The brand launched a new campaign titled Showerpooling, calling ‘guys and gals’ across the country to take shower together for the great water conservation purpose. In 2010, AXE launched a similar initiative in Canada.